What is an 'Explainer' video?

A short animation, written in plain language, with simple visuals and a casual voice-over style


An Explainer video can make even the most complex subjects easier to understand

Why do you need an Explainer Video?

Better Search Engine Results

A well optimized website with video is 53 times more likely to appear on the 1st page of Google.

Higher Click-Through Rates

Using video in email marketing increases click-through rates by more than 90%.

More Site Visitors

Links with a video thumbnail are far more tempting, especially if the video looks like it might be fun to watch.

Increased Sales

Consumers who watch product or service videos are 85% more likely to buy!

Great for Social Media

68% of Web video viewers forward Web video links to friends and colleagues.

Longer Site Visits

Websites with video keep their visitors interested and engaged far longer than those without.

Improved credibility

Explainer videos and ‘how to’ videos improve your business credibility and brand awareness.

Video is easier to absorb

Most website visitors would rather watch a video than read a webpage, and with video they’ll retain over 50% more of your message.

Interested?

You’re just 4 simple steps away from having your own Explainer Video…

Step 1:

Request a FREE Explainer Script Guide and simply fill in the boxes.

Step 2:

Choose a visual style that suits your brand – 2D motion graphics, paper cutout, cartoon, whiteboard ‘doodle’, etc.

Step 3:

Choose a voice-over style
(Male/Female, UK/US).

Step 4:

Send over a high quality version of your logo.

Here’s what you get…

  • A storyboard based on your script to help visualise the various scenes.
  • Access to online drafts to keep an eye on progress for longer projects.
  • Royalty-free music, sound effects and a professional voice-over (male/female, UK/US).
  • The completed animation will be supplied as an MP4 movie, ready to host on your server or upload to a video sharing site such as YouTube.

FAQs

How much does it cost?

As a general guide I usually charge £895 GBP per minute of completed animation for a standard motion graphics presentation. Some animation styles are more time consuming to develop (particularly 3D design and character animation), which may increase the basic fee.

Can I have a voice-over with a regional accent or a different nationality?

Sure, just tell me your requirements and I’ll let you know if there is any additional cost involved.

Can I host the video on my own server instead of YouTube?

In addition to the high resolution master copy the animation can also be supplied in compressed MP4, WebM or Ogg format, should you want to host the video on your own server.

How long does it take to produce an Explainer Video?

I usually estimate a development timescale of approximately 1 week per minute of animation once a script has been agreed and recorded. However, some animation styles may be more time consuming.

Grab your FREE Explainer Script Guide now! FREE SCRIPT GUIDE